EU Alternatives Marketing & Analytics

Marketing & Analytics

Web analytics, email marketing, automation, tag management, and session recording — privacy-first

12Alternatives
100%Privacy-First

Replace Your Tools with European Solutions

Each provider below is built or primarily hosted in Europe, or is open-source and fully self-hostable on EU infrastructure. Click any card to visit.

Matomo
Matomo
New Zealand / EU

The leading open-source web analytics platform. Self-hostable, cookie-free tracking option, full GDPR compliance. Used by the European Commission.

Plausible
Plausible
Estonia

Lightweight, privacy-first analytics. No cookies, no personal data, fully GDPR-compliant. Open-source and EU-hosted.

Fathom
Fathom
Canada (EU servers)

Simple, privacy-focused analytics. No cookies, EU data isolation available. Trusted by major brands.

Pirsch
Pirsch
Germany

German-built privacy-friendly analytics. Cookie-free, open-source core, hosted in Germany.

Brevo (Sendinblue)
Brevo (Sendinblue)
France

European marketing platform. Email campaigns, SMS, CRM, and automation. GDPR-compliant, data in the EU.

Mailjet
Mailjet
France

Email delivery and marketing platform by Sinch. Transactional and marketing emails. EU-hosted.

CleverReach
CleverReach
Germany

German email marketing platform. Newsletter creation, automation, and analytics. Data stays in Germany.

Rapidmail
Rapidmail
Germany

German email marketing tool. Simple interface, GDPR-native, no tracking beyond what you choose.

Mautic
Mautic
Global (self-hosted)

Open-source marketing automation. Self-hostable for full data sovereignty. Email campaigns, lead scoring, landing pages.

Stape
Stape
Latvia

Server-side tag management. EU-hosted, privacy-first alternative that keeps visitor data off client browsers.

Mouseflow
Mouseflow
Denmark

Danish session recording and heatmap tool. GDPR-compliant, data stays in the EU.

Contentsquare
Contentsquare
France

French digital experience analytics. Session replay, heatmaps, and AI insights. GDPR-native.

Data & More

Protect Your Digital Privacy with Data & More

When you switch to European solutions, we protect the data you already have

Marketing tools collect personal data by design — email addresses, browsing behaviour, purchase history, and demographic profiles. Switching to a European analytics or email platform protects future data collection. But existing marketing databases, CRM exports, and email lists may contain personal data for which there is no longer valid consent. Data & More protects your digital privacy by auditing and cleaning up legacy marketing data to ensure full GDPR compliance.

Privacy Monitor

Scan your entire infrastructure and get a real-time dashboard of where personal data lives, who owns it, and how old it is.

Data Minimization

Classify data across 28 languages, let data owners verify it, and delete what you have no legal right to keep.

Compliance Manager

Document your data governance and maintain audit trails for GDPR, CCPA, and ePrivacy regulation compliance.

Choosing a European alternative is your decision. Protecting the personal data you have already accumulated — in email, SharePoint, OneDrive, Teams, and file shares — is where Data & More comes in.

Explore the Privacy Platform